For Immediate Release
Press Contact: Mary Kay Clunies-Ross, PIO, (510) 981-7008

Everyone invited to listen, learn and talk about Berkeley’s goal to reduce emissions by 80 percent: How do we get there from here?

Berkeley, California (Tuesday, May 15, 2007) - More than 80 percent of Berkeley voted to find a way to reduce our greenhouse gas emissions. Now what?

On Saturday, May 19, the community is invited to come to the Ashby Stage and learn how to reduce emissions at home, work, and in the community at large. This isn’t a lecture about turning off your lights when you leave the room—it’s the beginning of a conversation that involves all of us. Families, individuals, businesses, schools and government all have important roles to play in reducing our collective emissions.

What: Berkeley Measure G Climate Action Kick-Off

When: Saturday, May 19, 2007, 10 am - Noon (with a light lunch afterwards)

             2939 Ellis Street (at Ashby)

All are welcome... It's free, open to the public, and ADA accessible. Because space is limited, please RSVP to or (510) 981-5437. And of course, we encourage you to ride your bike, walk or take public transportation!

The event's co-sponsors include: Mayor Tom Bates and the City of Berkeley, KyotoUSA, The Sierra Club, Sustainable Berkeley, Shotgun Players, The Ella Baker Center for Human Rights, the Ecology Center, Community Energy Services Corporation, StopWaste.Org, the Transportation and Land Use Coalition and more.

Background: Last year, more than 80 percent of Berkeley voters voted for Measure G, which sets an aggressive goal of reducing greenhouse gas emissions in Berkeley by 80 percent by 2050. To meet that goal, the Mayor is directed to develop a community-based climate action plan by year-end 2007.

This kick-off event represents the launch of a community-based effort to implement Measure G. The purpose of the event is to inspire and empower the audience to take immediate action to reduce greenhouse gas emissions and to inform the public about the many opportunities they will have to participate in the planning process.