For Immediate Release
Press Contact: Mary Kay Clunies-Ross, City Manager's Office, (510) 981-7008

Service allows residents to sign up, opt-out, and track the environmental benefits

Berkeley, California (Tuesday, March 08, 2011) - Berkeley residents can now take advantage of a free service that will allow them to opt out of  unwanted catalogs, advertising mail pieces, and phone books. 

The free online service, powered by Catalog Choice, gives Berkeley residents and businesses a convenient way to prevent waste by opting out of telephone directories, catalogs, credit card and insurance offers, coupons, and other solicitations by visiting:

The City of Berkeley has many programs that foster waste reduction and recycling. This service gives residents another tool for reducing their environmental footprint at home and at work.

Here’s how it works: Residents go to the community portal and sign up for the Catalog Choice service. Once registered, residents identify the individual catalogs and solicitations they no longer wish to receive. Catalog Choice delivers the opt-out request and tracks the company’s confirmation for the user. Berkeley residents can track the environmental benefits of their opt-outs measured in trees, greenhouse gas, solid waste and water saved.

“Berkeley’s participation will increase awareness about the choices consumers have to control their mail,” said Catalog Choice executive director Chuck Teller. “The city’s leadership provides a model for other communities interested in effective, measurable solutions for managing unwanted mail and phone books and enhancing consumer privacy and choice.”

Catalog Choice, a nonprofit based in Berkeley, operates the nation’s largest free online mail preference service that includes 1.3 million consumer members.

Waste reduction efforts such as Catalog Choice are instrumental  to achieving Berkeley’s climate action goals. Consistent with the Berkeley Climate Action Plan, Catalog Choice provides a service that eliminates waste at its source by reducing the amount of catalogues and other unsolicited mail residents receive. Reducing the production and disposal of unwanted waste reduces upstream energy, insensitive production processes and keeps waste out of the landfill.

Catalog Choice is one component of City and partner efforts to achieve Zero Waste sent to landfills by 2020. Between 2000 and 2009, total community-wide waste disposal in Berkeley decreased 40 percent.

For more information on the City’s recycling services, visit

Members of the media wishing to contact Catalog Choice may contact Julia Monti at or 212.255.8455 x214.