TRAVEL CHOICE- BERKELEY
Travel Choice-Berkeley will increase walking, bicycling, transit use and ridesharing by providing personalized outreach, information and training on transportation alternatives in 2007 to Berkeley households. Travel Choice-Berkeley Program will implement the Transit First policy adopted in the Transportation Element of the General Plan the City has committed to promoting alternative transportation methods to the use of Single Occupancy Vehicles.
Travel Choice-Berkeley outreach includes the Telegraph and San Pablo corridors and around major BART stations in Berkeley. The limits of the project area are 1/2 mile from the stations or transit corridors. Outreach includes telephone outreach during weekday evenings and weekends, as well as door-to-door, in-person outreach in the area at households not reached by phone. Participating households will receive information packets delivered by bicycle and on-foot. Follow-up phone calls will be made after materials are delivered to make sure that households received the information that they requested.
The City of Berkeley has contracted with the Transportation Land Use Coalition, the only organization in the Bay Area region that offers this program. The granting agencies for this project are the Alameda Congestion Management Agency (ACCMA) and Alameda County Transportation Improvement Authority (ACTIA), AC Transit, BART and the Air District.
The Transportation Land Use Coalition (TALC) is the only organization in the Bay Area region that offers this program. Further TALC has directly secured more than $100,000 of an additional $100,000 from regional and local agencies to run this program in Berkeley. The granting agencies, the ACCMA and ACTIA awarded this grant due to TALC’s success in the Alameda and Fruitvale neighborhoods.
For additional information about Travel Choice program and TALC please click here